All you need to know
Since launching in August last year, Deadfellaz has become one of the top PFP NFT projects in the space. The success of the NFT collection is partly due to the efforts of its founders, Betty and Psych. With multiple sub-collections and brand partnerships, the collection is highly regarded by its thriving community. So let’s take a closer look: What is the Deadfellaz NFT Project? Who is behind the Deadfellaz project and why is it so popular?
What is Deadfellaz NFT?
Deadfellaz is an Ethereum-based NFT collection of 10,000 zombie-themed NFTs. Today, the project has 6,300 collectors, known as “the horde”. Furthermore, the project has accumulated about $51 million in sales volume so far, with a low of 1.39 ETH (nearly $2,500), at the time of writing.
NFTs in the collection are randomly generated from 300 unique traits. While there aren’t many rare traits, it’s the combination of traits that makes a Deadfellaz NFT rare.
The collection is primarily inspired by the many zombie and horror movies the founders grew up watching and loving. Additionally, 90s animation, streetwear, music, gaming culture, and queer culture have also influenced the artworks of the project. Ultimately, the results are little green zombies that are more adorable than scary, in a good way.
A remarkable aspect of these zombies is that they are genderless. This is a refreshing change from the many male-dominated NFT collections in the space.
“Before we launched, I just didn’t see anything that represented that gender spectrum,” Betty said. NFToirée in a recent interview. “It was either mostly male traits or one or two female traits. But then they would really lean into the stereotypes and sometimes, almost bordering on the offensive. So I felt something had to change, and I wanted to bring that to the space.
Who created the Deadfellaz NFT collection?
Two anonymous designers, “Betty” and “Psych”, launched the collection in August 2021. In fact, Betty is a popular figure in the NFT space and is known as “Horde Mother”. Recently she revealed his true identity through an exclusive interview with NFToirée.
Betty and her husband, Psych, started Deadfellaz because of their passion for NFTs. Also, at the time, while there were several other NFT projects, none of them were something Betty “wanted to represent herself with”.
“I didn’t feel like I saw myself in everything that was available,” she said NFToirée. “And I’m a big believer in identifying gaps or things that you wish existed and then putting those things into practice. Because I think if you feel that, then other people have to feel that too.
Why is Deadfellaz so popular?
One of the main reasons for the popularity of Deadfellaz NFT is the team’s active pursuit and commitment to the project. Plus, mentions of celebrities like Reese Witherspoon, Steve Aoki, Little baby, and Pussy Riot have added to its popularity. Same Gary Vee recently purchased a Deadfellaz NFT!
Then the many utilities that come with owning a Deadfellaz. From limited-edition merch drops, mini-games and puzzles to partnerships with some top brands, the project offers many additional benefits for collectors. Additionally, he has published several NFT sub-collections:
Deadfellaz infected S1
Deadfellaz Infected S1 is a limited edition of 169 NFTs featuring 13 unique sets of “infected” Deadfellaz. These were created in collaboration with 13 different artists as part of the Halloween 2021 celebrations. Participating artists included Ghxsts, Cool Cats, Smoochies, Stephy Fung and MarktheHabibi.
Betty Pop Horror
During the 2021 Halloween season, Deadellaz released another collection, called Betty Pop Horror on Nifty Gateway. It featured 225 NFTs featuring Betty as reimaginings of classic pop horror icons.
Finally, at the beginning of this year, the project abandoned its complementary collection, Deadfrenz. There are 13,000 Deadfrenz NFTs in all, with 13 animal species. These include tiger, cat, toad, snake, bat, and bird, among others. All original Deadfellaz owners could create a frenzy for free in January 2022.
Besides its multiple sub-collections, Deadfellaz has also signed several important partnerships. For example, he recently signed with the global talent, entertainment and sports company, UTA. The move will see the project expand into brand partnerships, merchandising and games.
Additionally, the collection collaborated with American snowboard and ski manufacturer Gilsonto drop physical snowboards and skis 1 on 1. It has also partnered with Jadu, Neunoand Known Origin.
How to Buy a Deadfellaz NFT
Obviously, since the Deadfellaz NFT collection is now sold out, your best bet is to pick something up from the secondary markets. Major NFT marketplaces like OpenSea and LooksRare are good options for this.
But, as one of the major NFT projects in spaces, there will be several fake projects out there. Therefore, always make sure to buy verified collections from the markets.
What is Deadfellaz worth?
By current market standards, the cheapest NFT in the collection will set you back around 1.3 ETH, or $2,555 at the time of writing. However – obviously – the rarer NFTs will cost you a lot more. Some of the most expensive NFTs in the collection, like #1054, sold for around $125,000 at the time.
Alternatively, you can join the Deadfellaz ecosystem for a slightly lower price by purchasing one of the sub-collections. Currently, the cheapest Betty Pop and Deadfrenz are around $990 and $340, respectively.
The future of the project
Recently, Deadfellaz shifted its strategy a bit, removing roadmaps to focus on dev blogs and freeing up access to the “checkpoints” end. Soon the project will launch its own DAO, DAO OF THE DEAD. It will also expand its presence in the metaverse by establishing more partnerships.
Overall, Deadfellaz is one of the promising and ever-evolving NFT projects in the space. Now that you know what the Deadfellaz PFP Project is all about and why it’s so popular, you can browse the secondary markets to get yours. But, as always, DYOR!