Chelsea could be forced into compensation after Three felt the need to suspend marketing activities with the club.

That’s the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the shirt-front sponsorship deal that has now resumed with the telecom giants.

Chelsea signed with Three ahead of the 2020-21 campaign in a three-year deal worth £120million.

But the British firm suspended its association with the West London club after former owner Roman Abramovich was hit with sanctions over his close ties to Vladimir Putin.

But Chelsea have now changed hands, with US billionaire Todd Boehly completing a £4.25bn takeover last month (May 28).

Chelsea announced last Thursday (June 16) that Three had now resumed marketing activities with immediate effect.

Maguire anticipates that while the relationship between the two parties will remain intact, Three may be entitled to damages for the period of instability.

“I don’t see any relational damage.” he said Football Insiders Adam Williams.

“The reputational damage formed by the association with Abramovich disappeared as a result of the takeover. Provided Chelsea deliver on the pitch, Three will be happy.

“There may be some form of financial compensation for Three because they were not comfortable with Abramovich’s regime after the invasion of Ukraine. This will be through secondary channels.

“But I don’t foresee any long-term damage to our reputation, because while there’s a lot of anger about what Russia has done with regard to Western Europe, we don’t necessarily see it in other countries. other areas.

“Just look at the most recent UN votes. Countries like India were not as keen on sanctioning Russia as we were here in Europe.

In other news, an expert suggests Man City could be forced to sell Raheem Sterling to Chelsea after the BBC update.